ABOUT PERGO

Pergo, derived from the Latin word meaning "to proceed," embodies our commitment to provide comprehensive financial guidance and support to ensure the long-term sustainability of our clients' operations.

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PERGO

Pergo is an independent corporate finance advisory firm based in Istanbul. Pergo, which stands out by offering creative solutions to its customers, is a boutique establishment.


Our goal is to provide the necessary support for the continuity of operations of our corporate customers. With our extensive knowledge and experience in industry and banking, we offer advisory services that will create added value for sustainable and profitable growth.


OUR VALUES

  • Strong Work Ethic
  • Excellence
  • Responsibility
  • Integrity
  • Creativity
  • Creating Value for the Customer

We are proud of the successful projects we have carried out with our experienced team in local and international fields.

MISION

OUR MISION

Our mission is to provide expert financial guidance and innovative strategies to companies in distress, facilitating their turnaround and restructuring processes. With a commitment to integrity, excellence and partnership, we aim to activate sustainable growth and maximise value for all stakeholders involved.

VISION

OUR VISION

Our vision is to be the premier corporate finance house in Istanbul, renowned for our expertise in turnaround and restructuring solutions. We aspire to be the trusted partner of choice for companies navigating financial challenges, delivering innovative strategies that drive sustainable growth and foster economic resilience in the region.

FOUNDER

Başar Yücel

Başar S. Yücel

MANAGER DIRECTOR

Başar S. Yücel

Başar S. Yücel is a renowned figure, known for his expertise in guiding underperforming companies, their shareholders and executives, as the founder of Pergo. Yücel’s career spans over 30 years of high-level experience in banking, industry and consulting, starting with his banking career at Citibank N.A. He has held the position of Group CEO in the fields of restructuring and turnaround in Turkey, Europe and the Middle East. He provides consulting services to his clients on strategy, banking and corporate finance.


Yücel, graduated from Newcastle University (England) Department of Electrical and Electronic Engineering (B.Sc. Honours), completed his Master’s (MBA) education at Boğaziçi University. He is a senior member of the IEEE (Institute of Electrical and Electronic Engineers) organization and a member of IMD (Switzerland).

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